Beauty & Personal Care · Concept case study
Turning a quiet Instagram page into an acquisition channel.
Verde made a genuinely good product, but relied entirely on an Instagram page with a small, mostly-existing audience. There was no search presence, and no paid strategy behind any product launch.
Illustrative UI concept — built to show the product direction, not a live application.
The problem
Good products, no way for new customers to find them.
Verde's existing customers loved the products, but nobody searching for "natural skincare" was finding the brand — there was no SEO foundation, and every product launch relied entirely on organic reach to an audience that wasn't growing.
The approach
Search and paid, working together.
- An SEO overhaul: page structure, product copy, and technical fixes
- Targeted social campaigns built around each product launch
- Refreshed banner and ad creative sized for every platform
- A simple reporting view so Verde can see what's actually working
Impact
What changed once the campaign ran.
New channelSearch became a real source of new customers, not an afterthought.
Per-launchEvery new product now ships with matching campaign creative.
VisibleVerde can see which channels and campaigns are driving traffic.